July 11, 2019
In a quest to deliver a personal and connected health and wellness experience for shoppers, Rite Aid is deploying the Adobe Experience Cloud. The technology, according to a press release, will help Rite Aid offer better customer experiences across all customer touchpoints by connecting Rite Aid's pharmacy, retail stores and the online customer journey. Rite Aid will have access to deep customer journey analytics and improved content management and advertising capabilities.
"Developing deeper relationships with our customers is a key focus for Rite Aid," said John Standley, Rite Aid CEO, in the release. "Establishing partnerships with best-in-class brands like Adobe is critical to Rite Aid's digital transformation and ability to deliver on the changing needs of today's customers. With Adobe's Experience Cloud and their team of specialists, Rite Aid is well-positioned to deliver an omnichannel shopping experience that is intuitive, personalized and seamless both online and in-store, and further connects our pharmacists to patients."
"By utilizing Adobe Experience Cloud, Rite Aid will have access to deep customer insights enabling the company to personalize the Rite Aid experience for millions of customers, while also creating more opportunities for our pharmacists to provide clinical services and value-based care," said Justin Mennen, Rite Aid senior vice president and CIO, in the release. "From medication reminders to customized promotional offers, Adobe Experience Cloud will enable Rite Aid to continue to be the trusted partner for our customers' health and wellness needs."
