News

RSR releases omni-channel self-assessment tool for retailers

November 20, 2013

Retail Systems Research has announced the launch of the RSR Omni-channel Maturity Survey, an online self-assessment tool that helps retailers determine where they are on the road to omni-channel maturity. According to the company, this self-assessment tool is the first of its kind in the industry and is an invaluable resource to help retailers achieve greater omni-channel efficiency and deliver a true omni-channel customer experience.

The RSR Omni-channel Maturity Survey, sponsored by Starmount, enables retailers to understand the traits of today’s omni-channel leaders and the technology infrastructure that is required for omni-channel retailing. It allows retailers to benchmark their omni-channel progress against best-in-class performers and provides recommendations on how to successfully reach the next level of omni-channel maturity.  

The free self-assessment survey takes approximately 20 minutes to complete and is comprised of six sections — customer, product, inventory, order/fulfillment, locus (the harmonization of the digital and physical worlds), and technology. Individual survey responses are kept confidential. At the end of the survey, retailers will receive a comprehensive and personalized analysis of their results and recommendations and an email copy to share with colleagues. 

Read more about multichannel retailing.