News

Rue21 taps GroupBy to enhance digital shopping experience

October 23, 2019

Fast fashion retailer, rue21, is deploying the GroupBy User Experience Platform, including search, navigation, recommendation and personalization features, to enhance the online shopping experience.

The e-commerce technology will let rue21 provide top-level product discovery and a much more personalized experience, according to a press release.

"It is our constant effort to provide our customers with a remarkable experience both online and in-store," said Robert Brous, vice president of e-commerce and digital for rue21, in the release. "Our partnership with GroupBy takes us further in this direction and we are excited to provide a seamless buying experience through increased product relevance, personalization and product recommendations.  We expect that GroupBy can help us deliver a higher converting customer experience."