CONTINUE TO SITE »
or wait 15 seconds

news

Rue21 taps GroupBy to enhance digital shopping experience

Rue21 taps GroupBy to enhance digital shopping experience


Fast fashion retailer, rue21, is deploying the GroupBy User Experience Platform, including search, navigation, recommendation and personalization features, to enhance the online shopping experience.

The e-commerce technology will let rue21 provide top-level product discovery and a much more personalized experience, according to a press release.

"It is our constant effort to provide our customers with a remarkable experience both online and in-store," said Robert Brous, vice president of e-commerce and digital for rue21, in the release. "Our partnership with GroupBy takes us further in this direction and we are excited to provide a seamless buying experience through increased product relevance, personalization and product recommendations.  We expect that GroupBy can help us deliver a higher converting customer experience."



KEEP UP WITH RETAIL CUSTOMER EXPERIENCE NEWS AND TRENDS

Sign up now for the Retail Customer Experience newsletter and get the top stories delivered straight to your inbox.

Privacy Policy

Already a member? Sign in below.

  or register now

Forgot your password?


You may sign into this site using your login credentials
from any of these Networld Media Group sites: