Merchandising

Saks Fifth Avenue partners with NuOrder on merchandise strategy

Photo by istock.com

June 25, 2020

Saks Fifth Avenue aims to streamlining the buying process and its merchandising approach using NuOrder's B2B e-commerce retail assortment platform.

The retailer also aims to enhance its luxury shopping experience for customers across all channels via the technology effort, according to a press release.

"Saks Fifth Avenue is known for delivering an effortless and individualized customer experience. As part of this, we strive to offer an assortment that is new, unexpected and exclusive," Tracy Margolies, chief merchant, Saks Fifth Avenue, said in the release. "To maintain our leadership in luxury retail, we have been evolving our merchandise strategy to continually deliver the best edit for our customers, when and where they want it. While these efforts have been underway for some time, the current environment has given us the opportunity to accelerate our plans. Our adoption of NuOrder's data-driven platform is an important step in our strategy, enabling us to better collaborate with our vendor partners, drive inventory efficiency and ensure merchandise effectiveness across all touchpoints."

Saks will leverage the platform to digitally curate and deliver a fresh merchandise assortment across the apparel, footwear and accessory verticals. The platform allows the retailer to present the full seasonal market buy in a visually compelling and easy-to-use presentation, and gives the Saks buying team a more efficient way to identify merchandising opportunities aligned with seasonal trends and customer expectations.

In addition, Saks vendors will have access to a more streamlined and integrated selling experience through the use of centralized, digital linesheets and catalogs, as well as the ability to collaborate in real-time.