News

Saks Fifth Avenue window display now home to tattoo artist

April 23, 2018

In what has to be one of the most unique cross-brand strategies in retail, high-end luxury retailer Saks Fifth Avenue is taking a unique window display strategy by way of tattoo artistry.

The retailer's window display space will be home to Rivington Tattoo this month, a retail presence the tattoo shop owner describes as "live theatre," according to a New York Post report.

The window display is designed as an old-fashion Victorian setting where the tattoo work will take place. It is part of Saks' concept floor vision, called The Downtown Wellery, according to the Post.