The American Dream mega complex will boast retail, restaurants and entertainment when it opens in summer 2017 and expects to welcome 40 million visitors each year.
September 18, 2015
The American Dream New Jersey project now has three more retail banners involved with the addition of Saks Fifth Avenue, Lord & Taylor and Saks Fifth Avenue OFF 5TH.
The American Dream mega complex, which will boast retail, restaurants and entertainment, is scheduled to open in the summer 2017 and expects to welcome 40 million visitors each year, is a concept under the direction of Hudson’s Bay Company (HBC) and Triple Five.
"American Dream is one of the most unique projects in the world — it is elevating the shopping center format to combine retail, dining, lifestyle and entertainment to create a total experiential destination. We believe that shopping is an entertainment experience, and the American Dream concept exemplifies that philosophy fully," said Richard Baker, governor and executive chairman, HBC, in an announcement.
"Never have we housed all three of our U.S. banners in one location. Each one — Saks, Lord & Taylor and Saks OFF 5TH — caters to a distinct consumer segment, and American Dream positions us to service every consumer, through luxury, better department store, and off-price formats," stated Jerry Storch, CEO, HBC.
The new 131,906-square-foot Saks Fifth Avenue and new 119,605-square-foot Lord & Taylor stores will be located within "The Collections" area of American Dream. The new 30,000-square-foot Saks Fifth Avenue OFF 5TH will be located in the third level off-price district.
American Dream is being developed by The Triple Five Group of Companies, owners of the two largest shopping and entertainment centers in North America, Mall of America and West Edmonton Mall. Phase one of American Dream will house approximately 3 million square feet of shopping, entertainment and attractions.
