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Sales, profit heading in right direction for Vera Bradley

Amidst turn-around strategy, fashion purse-maker beats financial analysts' expectations.

September 2, 2015

Women’s fashion retailer Vera Bradley is enjoying its best quarterly results in nearly five years as its earnings bested analysts’ expectations in Q2 of 2015.

Consumer love for new purses and handbags were the prime drivers for a 15-cent share profit, a healthy jump over analysts’ prediction of 11 cents. Vera Bradley saw sales move upward 1.5 percent, to $120.7 million, according to a Bloomberg report.

The encouraging financials come as the retailer is in the midst of a strategic turnaround focused on luring more shoppers into its brick-and-mortar mall storefronts and getting its brand greater consumer attention.

The company expects profit this year to land between 72 and 78 cents a share, better than an earlier projection of 64 cents to 74 cents this year, and well beyond street expectations of 66 cents.