Marketing

Sally Beauty debuts TikTok Shop

Photo: Sally Beauty

March 27, 2026

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Beauty retailer Sally Beauty has launched Sally Beauty on TikTok Shop.

The move marks the latest step in the retailer's expanding marketplace strategy and continued focus on discovery-driven shopping experiences, according to a press release.

Sally Beauty launched March 10 and is continuing to expand its presence, with over a thousand products expected to roll out in the coming weeks.

"As social media continues to reshape how customers discover and shop for beauty, bringing Sally Beauty to TikTok shop felt like a natural next step," Chris Kobus, chief marketing officer at Sally Beauty, said in the release. "We're excited to continue meeting consumers where they are, with the professional-quality products they already trust."