News

Sea Life debuts interactive aquarium visitor experience

July 1, 2019

Sea Life, the largest aquarium brand, is launching an immersive visitor experience on a global scale starting with two locations in the U.K.

The global brand experience was created by the Sense agency, and is launching in Brighton and London, with another 20 locations in the near future, according to a press release. The goal is driving brand engagement and inspiring visitors to support the brand's mission of celebrating aquatic life and preserving the oceans.

One engagement aspect invites visitors to join "underwater heroes" and celebrate the capability of five key creatures using a comic-book style set of five interactive pods. A second invites visitors to join the Sea Explorer team to discover the wonders of the ocean.