News

Sears Holdings Corp. expands partnership with Creative Channel Services

April 4, 2011

Creative Channel Services (CCS), a retail marketing agency, has announced that it will expand its partnership with Sears Holdings Corp. by providing the CyberScholar employee-learning platform to five of the retailer's store brands that carry home appliances and consumer-electronics products.

CyberScholar is CCS' proprietary digital product-knowledge platform, enabling manufacturers to educate retail associates about their brands. Kmart, Sears, Sears Appliances and Hardware, Sears Home Appliance Showrooms and Sears Hometown Stores all will have access to the in-store platform.

"CyberScholar gives our owners, franchisees and employees easy-to-use product-knowledge tools to ensure the best possible customer service at every store, every time," said Carlos Fojo, vice president and general manager of Sears Hometown Stores.