News

Sephora, Nordstrom, Nike top young shoppers' 'love' list

September 20, 2018

When it comes to the younger shopping generation (think millennial and Gen Z) Victoria’s Secret, Sephora, Nike and Nordstrom lead the list of retailers they love best, according to the annual Love List Brand Affinity Index, conducted by Goldman Sachs and Conde Nast.

Retailers need to pay attention as young shoppers spend money, shop online and love a engaging in-store experience as well, according to a CNBC report on the index findings.

The index polls shoppers on favorite brand, store and website. This year Target broke onto the list for hair care products. While Amazon scored in the top 10 for fashion in all categories last year, it dropped off the list this year.