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Shell Fuel Rewards kiosk wins 'Best Retail Deployment' at the ICX Association Awards

The Shell Fuel Rewards kiosk program, developed by Frank Mayer and Associates, recently won an award for Best Retail Deployment at the ICX Association Industry Excellence Awards.

July 1, 2015

The Shell Fuel Rewards kiosk program, developed by Frank Mayer and Associates Inc., recently won an award for Best Retail Deployment at the ICX Association Industry Excellence Awards.

The kiosk was designed to allow Shell customers to opt into the Fuel Rewards program and activate their rewards cards from the kiosk, according to a Frank Mayer press release.

"Physically, this solution delivered on the objectives very well," ICX Association Executive Director Scott Slucher said. "It is a well-built solution, attractive, small footprint with good visibility, secure, adaptable, updateable and looks to be cost effective."

The ICX Association partners with countries to help them craft effective interactive customer experiences with technology.