News

Shopbust launches mobile mystery shopping platform in Asia

March 22, 2013

The Singapore-based startup Shopbust announced the launch of its fully automated, online mystery shopping platform that helps brands measure customer service and brand execution. Features include:

• Check on-site branding and operational compliance
• Check implementation of POS materials, promotions, end caps etc.
• Check and compare pricing
• Check current compliance with corporate branding and signage guidelines
• Verify product distribution
• Independently audit inventory levels and out-of-stock status

"Good customer service and perfect brand implementation are two very important aspects of any consumer-oriented business," said Saad Kamal, founder and chief technology officer at Shopbust. "Traditionally mystery shopping has been an effective tool for measuring customer experience, however no real innovation has happened in the last decade to shorten the process of shopper profiling and recruitment, data gathering, analysis and reporting."

Read more about customer service.