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Short may not be sweet for online product descriptions
September 18, 2008
SMART COMPANY (Australia): A recent online retail customer experience survey found that around 60 percent of top e-commerce sites used very brief product descriptions, and that only 10 percent had exceptional product copy. Is there a link between those numbers and the statistic that 70 percent of potential customers leave sites without buying, because their wasn't enough information to make a purchasing decision?
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