News

Solution to help retailers of 'any size' offer digital coupons

July 24, 2012

With more than 55.7 million American consumers using online coupons each year, retailers of all sizes are looking to provide shoppers with easy ways to obtain and store digital coupons. Coupons.com, a digital coupons provider, believes its newest offering — Brandcaster Retail — will help them do just that. The free, self-service platform allows retailers to offer full digital coupon galleries on their websites, an ability previously available only to large retailers. Brandcaster Retail also enables retailers to publish only those coupons that apply to the products they sell, Steven Boal, CEO of Coupons.com, said in a company press release.

"More and more retailers are embracing digital coupons as a means to engage with their shoppers, and we've successfully created coupon galleries for grocery, drug and mass chains that span more than 52,000 store locations. But, we've only been able to do this for the largest retailers," he said. "Brandcaster Retail automates the process, so now retailers of any size can launch coupon galleries on their websites and can do so without programming knowledge and without any cost whatsoever."

He said Brandcaster provides many benefits to retailers, including the ability to: