News

South American retailer opts for retail analytics platform

March 11, 2014

Symphony EYC has announced that Medellin, Colombia-based Almacenes Flamingo, one of the largest retail chains in South America, has selected the Symphony EYC Engage customer analytics and loyalty management platform. Symphony EYC services partner, LineaDatascan, which specializes in mobility, POS systems and development of e-commerce platforms, will implement Symphony EYC Engage across all Almacenes Flamingo campaigns, categories and stores, according to the companies.

Symphony EYC said that its Engage tool will help Almacenes Flamingo reduce campaign complexity, automate functions around campaign execution and increase the accuracy required to design and develop highly effective segmentation and targeting of its most valuable customers.

"Almacenes Flamingo selected Symphony EYC Engage because of the strength of its loyalty capabilities and because of the trustworthy local support of LineaDatascan, which will help us get Engage up and running quickly," said Claudia Velasquez, commercial director at Almacenes Flamingo. "Engage will help Almacenes Flamingo increase transaction speeds and improve customer service in the POS lane. Better customer engagement will help us increase operational profit, too."