St. Patrick's Day spend will hit record-setting $5.9B, claims survey

Lots of Americans will be spending money to celebrate the annual Irish holiday, St. Patrick’s Day, to the tune of $5.9 billion this year.

That’s a record-setting expectation, according to an annual survey from the National Retail Federation and Prosper Insights & Analytics. Last year's spend was $5.3 billion, according to a press release.

"With winter hopefully winding down over the next few weeks, consumers are ready to start celebrating spring with St. Patrick’s Day,"NRF President and CEO Matthew Shay said in the release. "The holiday falls on a Saturday this year, so Americans will have more time to splurge a little as they get together with friends and loved ones for a day of festivities."

The survey said more than 149 million U.S. adults plan to celebrate the March 17 holiday, up from last year’s approximate 139 million. The average spend per consumer will be just under $40, at $39.65 per person. Half of the consumers will spend that on food, 41 percent will buy beverages and 31 percent will buy holiday apparel.

 


Topics: Consumer Behavior

Companies: National Retail Federation


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