News

Strategy summit to explore shopper marketing

March 21, 2010

The role of messaging, merchandising and digital signage to deliver consumer impact and sales lift will be the topic of a featured panel at the 5th Annual Digital Signage Content Strategies Summit, to be held on April 13 and 14 in Las Vegas.

With decades of combined experience, leading experts in shopper marketing from Unilever Americas, MediaVest and Draftfcb will share the latest knowledge on the messaging and merchandising tactics that are most likely to influence shoppers positively, according to a release from summit organizer the Strategy Institute.

Paul Flanigan, formerly in charge of Best Buy’s in-store network and now a partner in The Preset Group, will moderate the panel.

"Without question, shopper marketing is one of the most effective — if not the most effective — ways to mix understanding of the shopper with understanding of the environment, two absolutely crucial knowledge bases a digital signage deployment must know in order to make sure the message (content) fits seamlessly into the environment and the mindset of the viewer," he said.

The audience will also hear from a creative and digital duo from Leo Burnett/Arc Worldwide, exploring whether retail or digital is "driving the bus" right now.

To help round out the discussions, Al Wittemen of TracyLocke will touch on the post-crisis consumer mindset, plus Peter Viento, executive creative director at Saatchi X will show how to translate consumer insights into creatives that work.