News

Study: Only 17 percent of specialty online retailers offer dedicated mobile site

April 23, 2012

Software provider Briteskies today released the results of a study evaluating the mobile e-commerce offerings of 75 online retailers, including Petco, Sunglass Hut and Fry's Electronics, among others. The study was released at Magento's 2012 Imagine eCommerce Conference in Las Vegas, Nevada.

Of those retailers evaluated, only 17 percent currently offer a mobile website.

"While conventional wisdom dictates that most retailers have created specific destinations within the mobile channel, this study shows that many specialty retailers, especially those in the small-to-mid-size revenue category, have yet to join the move towards mobile," said J. Michael Moores, director of e-commerce solutions at Briteskies.

The study examined current specialty online retailers from a variety of industries and verticals. Specialty areas include electronics, pet supplies, health and beauty, educational supplies, food, gifts, clothing, sporting goods, hardware, and automotive, among others.