News

Study: Personalization gets respect but little deployment action

May 8, 2017

New research reveals that while a large number (95 percent) retailers understand the value of personalilzed marketing not a big number of retailers are actually deploying such efforts.

The insight, from Periscope By McKinsey, states just 15 percent of retailers have a fully deployed personalized marketing initiative in place, according to a press release. But 43 percent claim such a strategy is on the road map for this year and next.

"This suggests that whilst many retailers are at the start of their journey towards personalization, and recognize its strategic importance, their efforts toward implementing it are lagging considerably behind what their customers have been demanding for some time," according to a press release on the findings.