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Supermarket woos shoppers with valet parking

August 27, 2009 by James Bickers — Editor, Networld Alliance

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There's a fierce battle for customers raging between three Staten Island supermarkets, and that battle just got a little more interesting: ShopRite has started offering free valet parking, according to a report from Staten Island Live.

Although store management won't admit that the addition of the service is related to the heated competition, it comes just shortly after rival Pathmark re-opened in a location less than half a mile up the road.

"Of course it's a competitive market," allowed Mannix. "Our customers are very loyal to ShopRite and the ShopRite brand and prices and value."

Thus far, he said, the valet service has not proved a big, additional draw. But as people learn about the option and as holiday crowds arrive along with brisk, fall weather, he said he expects the customers will catch on.

About James Bickers

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James Bickers is the former senior editor of Retail Customer Experience, and also manages webinars for Networld Media Group. He has more than 20 years experience as a journalist and innovative content strategist, with publication credits in national, international and regional publications.

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