News

SUPERVALU seeks customer segmentation strategy

August 28, 2012

SUPERVALU Inc., one of the largest grocery companies in the U.S., has chosen LoyaltyOne's Precima customer analytics solution to create a segmented consumer profile, according to an announcement.

Precima is designed to help retailers better understand their customers through properly implemented merchandising and marketing, which could boost sales, profits and customer loyalty, the announcement said.

"Precima's approach to building a customer segmentation strategy grounded in insights that combine behavioral analysis with market data and research will result in innovative programs across all facets of our enterprise that are relevant and more personalized to our customers," said Wesley Story, vice president of customer insight and loyalty at SUPERVALU.

Read more about loyalty programs.