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Survey: Back-to-school shoppers prefer brick-and-mortar over online shopping

August 14, 2017

When it comes to buying school supplies and back-to-school items, a good majority, 78 percent, of parents prefer hitting a brick-and-mortar retailer versus an online store, according to a new Junior Achievement USA survey.

Just 8 percent of parents plan to go online, according to the survey that polled 1,204 parents of school-aged children and 1,000 teens, according to a press release.