News

Survey: Retail store associates like tablets for enhancing customer service

December 11, 2018

A good majority of retail store associates, 66 percent, believe they can provide customers better service and improve the customer experience if they have tablet technology in hand.

That’s a prime finding of Zebra Technologies' 11th annual Global Shopper Study which also revealed 55 percent of retail store associates view their companies as understaffed and 49 percent stated they are overworked.

When it comes to the retail customer experience 42 percent of associates are frustrated with their inability help customers due to pressure to do other work-related tasks and 28 percent said it is difficult to get information to help shoppers.

"Our study reveals shopper expectations are on the rise," said Jeff Schmitz, senior vice president and chief marketing officer, Zebra Technologies, in the release. "While retailers are addressing fulfillment challenges, they also need to provide a more trusted, personalized shopping experience that gives customers what they want, when, where and how they want it."