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Swirl launches mobile ad exchange

According to the company, Swirl’s platform enables retailers and brands to reach consumers with highly relevant content and offers delivered to their smartphones while they shop in participating retail locations nationwide.

October 20, 2014

Mobile marketing technology company Swirl Networks Inc. has announced the launch of Swirl Ad Exchange (SWx), a programmatic ad exchange for proximity-based in-store mobile marketing. According to the company, Swirl’s platform enables retailers and brands to reach consumers with highly relevant content and offers delivered to their smartphones while they shop in participating retail locations nationwide.

Swirl Ad Exchange offers a full suite of proximity-based mobile marketing capabilities — powered by iBeacon technology — to help retailers and brands transform traditional in-store merchandising into interactive mobile experiences for opted-in shoppers based on their precise in-store location and preferences. Using SWx, retailers can establish their own secure, private ad exchanges, granting select brand advertisers permission to engage with shoppers through their beacon network. Participating brand advertisers are able to deliver targeted mobile content and offers directly to in-store shoppers in a low friction, fully automated way.

SWx can be configured to deliver mobile content wherever beacons are deployed, the company said. The platform works with any Bluetooth Smart beacon broadcasting iBeacon or SecureCast signals, and Swirl said it will be adding support for NFC and other mobile engagement technologies in future releases.