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Swirl releases results of retail beacon marketing campaigns

The Swirl platform is currently deployed at retailers throughout the U.S. and Canada, including Lord & Taylor, Hudson's Bay, Urban Outfitters, Alex & Ani, Kenneth Cole and Timberland stores.

November 25, 2014

Swirl Networks Inc. has released results from beacon marketing campaigns running in retail stores across North America. According to the company, Swirl's indoor mobile marketing platform allows opted-in consumers to receive digital content and offers from retailers and brands on their smartphones while they shop in stores. The Swirl platform is currently deployed at retailers throughout the U.S. and Canada, including Lord & Taylor, Hudson's Bay, Urban Outfitters, Alex & Ani, Kenneth Cole and Timberland stores.

Swirl said it analyzed in-store campaign performance data from tens of thousands of shopper interactions and surveyed shoppers who received beacon-triggered messages over the past 3 months. The results include:

• 60 percent of shoppers open and engage with beacon-triggered content
• 30 percent of shoppers redeem beacon-triggered offers at the point of purchase
• 73 percent of shoppers surveyed said that beacon-triggered content and offers increased their likelihood to purchase during their store visit
• 61 percent said they would do more holiday shopping at stores that delivered mobile content and offers while they shop
• 61 percent said they would visit a store with beacon marketing campaigns more often
• 60 percent said they would buy more as a result of receiving beacon-triggered marketing messages