News

Symphony EYC unveils loyalty campaign management platform

November 18, 2013

Retail solution providerSymphony EYC has announced the availability of Symphony EYC Engage, a next-generation targeting analytics and loyalty campaign management platform. The new Engage platform reduces campaign complexity, automates many functions around campaign execution and increases the accuracy required to design and develop highly effective segmentation and targeting of the most valuable customers, according to a press release from the company. 

Symphony EYC Engage enables retailers to engage the right customers at home, in store, at the checkout or on the go. With purchase history, preferences and interests centralized, the platform delivers a quick, cost-effective way to improve customer retention, increase frequency of purchase and ensure a single view of the retailer for each and every customer, the company said.

The Symphony EYC Engage offering includes:

• Targeting analytics – Sophisticated software tools help better understand and group customers for tighter segmentation and more effective offers.
• Configurable customer information management– Flexible,customizable tools manage any customer information deemed important so that any or all information can be used for targeting.
• Real-time or asynchronous transaction processing and analysis –All analysis, promotions and loyalty rewards can be offered in real-time at any customer touchpoint, providing a seamless and uniform omnichannel customer experience.
• Broadening the loyalty experience through omnichannel communication– Going beyond checkout-only or mailed loyalty rewards, Engage allows retailers to connect with their customer at any time through any communication channel, even while they are shopping.
• Reporting, analytics, visualization and actioning tools– In addition to tools to understand what is happening with customers, product, categories, brands and stores, Engage also delivers visualizations coupled with tools to act on these insights in real-time.

"Symphony EYC Engage has allowed our stores under the GEF and Punto Blanco operating banners to track individual customer segments and develop a better understanding of how they shop," Juan Carlos Ramirez, retail IT director of Colombian retail chain Crystal SAS, said in the announcement. "Consequently, we are creating campaigns that encourage new and highly responsive members to shop more, as well as special offers to reactivate dormant customers."

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