Marketing
Target, Apple expand product collaboration
October 27, 2022
Target is expanding its product collaboration with Apple in more than tripling Apple's products and accessories at its stores. Apple products can now be found in more than 150 Target locations, according to a press release.
In addition, Target Circle loyalty subscribers have access to a free four-month trial of Apple Fitness+.
"For years, Target has been a destination for Apple products. Now we are excited to deepen our collaboration with Apple so even more guests can access the exceptional Apple at Target shop-in-shop experience. Through Target Circle, our popular free-to-join loyalty program, we're also giving our guests the opportunity to try services like Apple Fitness+ for free, and with no purchase required," Jill Sando, executive vice president and chief merchandising officer, Target, said in the release. "Guests love the branded and immersive retail experiences we're creating with Apple and other partners including Disney, Ulta Beauty and Levi's. With this Apple expansion, we're giving guests even more reasons to choose Target for all their shopping and tech service needs."
Target unveiled the first Apple at Target shop-in-shops in early 2021. Each location features Apple-trained consultants.
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