News

Target launches accelerator program for mobile developers

March 7, 2013

Target has taken a serious interest in developing new consumer-facing applications. According to TechCrunch, the retailer announced the "Target Retail Accelerator," seeking to uncover the best new mobile ideas.

The following is an excerpt from the article:

Developers participating in the event are being asked to build a native mobile application, a mobile-enabled web experience, or a mobile design of some sort. Basically, Target is looking for ideas which can be integrated into its existing apps or mobile services, the company explains. In particular, it's looking for new ideas around social, in-store, personalization, and education.

As the Internet continues to disrupt the operations and bottom lines of brick-and-mortar businesses like Walmart and Target – Target now price-matches Amazon year-round, for example – the companies know that they need to move more quickly than ever before to test, iterate upon and launch apps, services and new ways of doing business that can keep them in the game as consumer buying behaviors shift rapidly under their feet.

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