Marketing

Target names Mark Weinstein as guest experience officer

Photo: Target

September 14, 2026

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Target has named Mark Weinstein as guest experience officer and chief marketing officer.

He will report directly to Michael Fiddelke, Target's chief executive officer, and will play a critical role in the company's growth strategy, elevating how consumers experience and connect with the Target brand, according to a press release.

"As we continue writing the next chapter at Target, deepening how we know and engage our guests will be critical to our success," Fiddelke said in the release. "Mark has a proven ability to understand what consumers value and turn those insights into brand connections that feel relevant and personal. His leadership will help us elevate the guest experience across every interaction with Target, deepening existing relationships, welcoming new guests and driving continued growth."

Weinstein joins Target from Hilton, where he served as global chief marketing officer for all 28 brands and Hilton Honors, as well as head of luxury brands.

At Target, Weinstein will shape a more connected experience across all the ways people engage with the brand, from discovery and shopping to how Target shows up in culture and communities. He will also oversee Roundel, Target's retail media network, and Target+, its curated marketplace.

"Target is an iconic brand with the rare ability to be both deeply familiar and continually surprising," Weinstein said in the release. "I'm excited to join Michael and the team as Target charts its next chapter and build on that incredible foundation in fresh, distinct and more connected ways. We have an enormous opportunity to bring the brand to life across every interaction with consumers, creating experiences that feel unmistakably Target while giving people new reasons to engage with, choose and prefer us."