E-commerce

Target testing drive-up for returns, Starbucks orders

Photo by istock.com

February 23, 2022

Target is testing a curbside service that would let guests get a Starbucks order as well as make a return to the store via a contactless app feature.

The approach, according to a press release, builds on using Target locations as fulfillment hubs.

"Our guests continue to tell us they love the ease and convenience of drive up, and they have been asking us to add even more of the Target experience to the service. Adding a Starbucks order and easy returns, while expanding our backup item options, will give guests even more of what they love about shopping at Target, quickly and easily," Mark Schindele, Target chief stores officer, said in the release. "Ongoing investments in our same-day services have built trust and relevance with our guests, while meeting their needs — no matter how they choose to shop."

When Target surveyed guests, placing a drive up order for Starbucks was a top request. When the feature becomes available, guests will indicate they're "on their way" to the store via the app and have the option to place an order from the Starbucks menu. Upon arrival, a team member will deliver the order to the guest's car. Similarly, for the return process, guests will be able to initiate a return via the Target app and complete it at the drive up lane.