News

Target to partner directly with specialty stores and boutiques

January 12, 2012

Target Corporation will partner directly with shop owners of specialty stores and boutiques to co-create affordable, limited-edition collections for its guests through its new program, The Shops at Target. The first flight of The Shops at Target, which debuts May 6 at all Target stores and Target.com, features five exclusive collections across five different product categories.

"One of the reasons our guests love shopping at Target is our design partnerships. They create excitement and leave even the most loyal Target shoppers wondering what we'll do next," Brian Robinson, director of fashion and design partnerships, said in a company press release. "With The Shops at Target, we're building on that sense of discovery by offering our guests a chance to experience one-of-a-kind specialty stores and boutiques through collections that have been specifically tailored to their wants and needs."

The first flight of The Shops at Target features collections from five different U.S. specialty stores: The Candy Store, Cos Bar, Polka Dog Bakery, Privet House and The Webster. The collections reflect each shop owner's unique perspective, offering Target's guests the opportunity to experience each shop's distinct aesthetic by visiting their local Target store or Target.com. With prices ranging from $1 for a nail file to $159.99 for an online-only pouf for the home, the five collections total nearly 400 exclusive products.

Read more about specialty stores.