News

TOMS One for One implements Oracle Commerce

November 4, 2013

TOMS One for One, which gives a pair of TOMS shoes or provides eye care to a person in need for every corresponding purchase, has installed Oracle Commerce as part of a strategic initiative to deliver its One for One message to new markets, the companies announced.

TOMS is using Oracle Commerce to personalize the customer experience on its site by delivering relevant content and recommendations to customers, providing a faster, easier checkout and a more visual, content-rich shopping experience with integrated ratings and reviews.

To help ensure that customers are having a consistent experience with the brand, regardless of how they access the site, TOMS is taking advantage of the "responsive design" capabilities of Oracle Commerce, which immediately recognize the type of desktop or mobile device the customer is using and optimize the format, content and performance of the site for everything from browsing and selecting products to completing transactions.

Deloitte, a Diamond level member in Oracle PartnerNetwork, helped TOMS to leverage the full functionality of the Oracle Commerce solution while launching its first e-commerce site for TOMS Netherlands within just seven months.

"TOMS is changing daily to meet new challenges," said Hilda Fontana, vice president, global web development, TOMS "Oracle Commerce immediately enables our team to better serve a variety of international markets. We know Oracle has the flexibility and scalability to meet the demands of our growing business."

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