News

Topshop launching secret pop-up stores in two locations

May 24, 2011

According to My Fashion Life, two Topshop clothing retail stores in New York and London will launch a secret pop-up shop hidden within each store tomorrow.

The pop-ups, which will be located within the Broadway store in New York, and in the Oxford Street store in London, will be "hidden" by a secret doorway that looks like the entrance to a florist. However, once inside, customers will find a boutique-style shop.

Featured items from designers such as Nasir Mazhar, Meadham Kirchhoff, Ann-Sofie Back and Pamela Love will be available for purchase. The items featured were developed outside of the designers' mainline collections. 

“We’re thrilled to be the first high street store to introduce a pop-up concept space of this nature. It’s an exciting project for Topshop and I hope it will surprise and delight customers both old and new,” said Madelaine Evans, head of buying at Topshop.

The stores will only be open for two weeks beginning May 26.