News

Toy retailer taps Deneva for digital signage

March 8, 2019

Toy Planet, a toy store chain based in Spain, has partnered with Deneva to deploy digital signage at its locations. Deneva deployed 400 system-on-a-chip displays in more than 233 locations, according to a press release.

The toy store chain deployed the displays both at shop windows and inside the store to attract customers inside and keep them up-to-date on the latest deals and advertising campaigns.

Individual locations can launch offers related to location or what's in stock. Toy Planet can also monitor content and generate reports for advertisers to see the effectiveness of their campaigns in real-time.

"We have spent some time looking at options in digital signage industry. DENEVA was the first to offer the solution that comply with our expectations," Ignacio Gaspar, general manager, Toy Planet, said in the release. "It has allowed to easily integrate a new solution that has created a modern and dynamic brand of all of our establishments. And even better, Deneva has become a new source of revenue for the company."