News

Toys R Us hires on new marketing chief

February 3, 2017

Carla Hasson is the new global chief marketing officer for Toys R Us, according to a NJ Biz report.

Hassan is a PepsiCo veteran and will begin her new role on Feb. 20, according to the report, reporting directly to Chairman and CEO Dave Brandon.

"Creative and effective marketing will play a critical role in building our brand and business, not only here in the U.S. but around the world," Brandon said in a statement. "Carla not only has exceptional experience from both a global brand and leadership perspective, she brings with her a passion and reputation for change. I expect to see her immediate positive impact on our Marketing programs and ability to connect with today's consumers and drive traffic into our bricks and mortar stores and our web store."

Toys R Us also promoted Diane Preston to executive vice president, supply chain, and Kevin Macnab was promoted to president, international, states the report.