E-commerce

UK grocer Asda puts bridal wear in online aisles

Photo: Alex Yeung - stock.adobe.com

March 4, 2025

Asda, a U.K. supermarket, is now offering bridal frocks in its online aisles.

The bridesmaid collection, initially offering four styles, is due to debut online on March 8 with prices starting at about $24, according to a report at The Sun.

The dresses will be available to customers in sizes ranging from 8 - 24.