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UK's Dixons opens 'Store of the Future'

September 13, 2013

The U.K.-based electronics retailer Dixons has opened its Currys/PC World "Store of the Future," an article on pcr-online.biz reported.

The store draws inspiration from modern fashion with an aim of luring younger female customers, the company said in a statement. Focused on the customer experience, the store includes areas such as Stay & Play, Knowhow and Showhow, the article reported.

"The Bluewater store has been designed with a more attractive design and a greater emphasis on having fun with technology," the company said.

Read more about store design and layout.


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