Marketing

Ulta Beauty opening 200 stores in next 3 years

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October 25, 2024

Ulta Beauty plans to launch 200 stores within the next three years, expanding its current footprint of 1,411 locations.

As of the first half of this year the beauty retailer opened 26 stores and expects to launch 60 to 65 this year as well as 40 to 45 remodeling and relocation projects, according to a Yahoo Finance report.

Ulta Beauty is also focused on growing its loyalty program membership, with a goal to hit 50 million in four years.

The news comes five months after the retailer announced it was expanding its partnership with DoorDash for on-demand delivery from over 1,000 U.S. stores.