News

Under Armour taps flexReceipts to boost customer engagement after the sale

June 26, 2018

Global athletic performance retailer Under Armour is deploying flexReceipts across its locations in North America to boost the post-sale engagement opportunity.

The technology will deliver content and product suggestions customized to each customer, according to a press release. The flexReceipts solution also allows retailer to capture emails, boost loyalty signup and drive repeat purchasing.

"Under Armour athletes [customers] deserve the best connected experience, and with flexReceipts, we can now engage with brand right digital receipts that deliver content and product suggestions tailored specifically to each customer," said Brent Ott, senior manager of Athlete and Teammate Retail Experience for Under Armour, in the release.

The digital receipts are integrated into Aptos Store POS. Other top brands using the technology include GNC and Desintation XL — the latter has reported a 320 percent return on investment, according to the release.