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United Airlines debuts Uno's pizza as airlines race to boost customer food options

June 27, 2017

Flying isn't as fun as it once was for most consumers, but United Airlines is hoping a little pie will go a long way to changing the trend.

The airline's domestic flight customers will soon have a new menu item to buy during flights — a personal-sized Uno's Pizzeria deep dish pie — come July 1, according to a New York Post report. The pizza will cost $9.99, and there's also a beer-pizza combo for $13.99 (Miller Lite only).

Boosting culinary options is becoming a trend as airlines strive to stand out from the competition and build a loyal customer base. Delta Airlines, noted the Post, has hired chefs to enhance its menu.

United's menu add comes months after a video of the airline security physically removing a customer. The video went viral and brought backlash for the brand.