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Update: Nordstrom ends test of shopper tracking

May 13, 2013

Following a report on CBS 11 in Dallas (and subsequent reporting through other websites) that Nordstrom was tracking shoppers' activity via smartphone data, the company announced that it has ended its trial of the service.

The retailer insisted that the timing of the trial period's termination was merely a coincidence, the Consumerist reported.

"We'd been testing (tracking technology) Euclid since September and have said all along this was a test for us," a Nordstrom representative told CBS in a statement. "We had been discussing what made sense in terms of concluding the test; after 8 months we'd felt like we had learned a lot and determined that it was the right time to end it."

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