News

Urban Outfitters expands mobile marketing efforts

June 29, 2009

GREENBELT, Md. — Urban Outfitters announced it has selected Acuity Mobile as its mobile marketing provider to extend its experience into the mobile world. Acuity manages Urban Outfitters' mobile marketing presence, including text messaging and mobile Web.

"Working with Acuity Mobile will allow us to increase our marketing efforts with a strong mobile presence and connect our online and in-store experiences," said Dmitri Siegel, managing director of Urban Outfitters Direct. "By providing this customer experience, we hope to communicate with our customers in a targeted and relevant way and engage them in a new and shopping program right from their mobile device."

Prior to selecting Acuity Mobile, Urban Outfitters' mobile marketing efforts primarily focused on text messaging. The popular retailer needed a next-generation platform that could consolidate and manage all of the operations into a single source which could be easily managed at the national, regional and local levels. With Acuity, U.O. can leverage consumer data to deliver the right message, to the right consumer, at the right time.

"Trends come and go, but Urban Outfitters has an enduring and valuable brand that really connects with consumers," said Acuity Mobile president and founder Alan Sultan. "We look forward to a great relationship and the opportunity to extend the U.O. experience to the mobile space."

In its new role with Urban Outfitters, Acuity Mobile will enable Urban Outfitters' mobile site and connect mobile and online consumer patterns to improve the user experience. A complete m-commerce suite is also provided to streamline the shopping process.