Using virtual reality to test merchandising layouts

Oshkosh Northwestern: Kimberly-Clark Corp. is working virtual miracles for its clients and partners these days. Welcome to its Innovation Design Studio in Greenville. It's a state-of-the-art center equipped with advanced virtual reality technology that allows the consumer products firm to test merchandising layouts and chart a shopper's product choices all without the time and expense of constructing physical mockups or conducting ponderous in-store surveys.

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