AI
Vida Shoes taps Fast Simon tech for e-commerce optimization
February 26, 2025
Vida Shoes International has expanded its partnership with Fast Simon, an AI-powered shopping optimization technology, to deliver e-commerce optimization across its brand portfolio.
Several of the brands, which include Bruno Magli, Stride Rite and Andre Assous, have seen wins with the AI product suite, according to a press release. Vida Shoes is leveraging advanced merchandising, search optimization and personalization which is elevating the customer experience and driving growth.
"For more than 50 years we've supported brands across the entire life cycle of the shoe — from concept to sale," Solomon Dabah, president of Vida Shoes International Inc., said in the release. "Empowering them with the latest AI technology from Fast Simon takes that support to the next level so they can deliver the best online experience for shoppers."
