Technology

Video shopping app boasts personal content curation

January 18, 2023

Trendio Live Inc. is debuting a video shopping app that lets beauty customers engage with personalized content and buy products with just one click.

The app, Trendio, was developed by Alex Perez-Tenessa, former VP of U.S. Prime Video at Amazon, and startup entrepreneur David Olmos, according to a press release. Perez-Tenessa also served as head of beauty at CVS.

The technology received seed investment from venture capital firm Madrona,

"We're reinventing shopping entertainment for a new generation," Perez-Tenessa said in the release. "We launched Trendio because traditional e-commerce wasn't working for customers who wanted to discover new beauty brands and products in a way that felt personal and that they could trust. Our technology roadmap not only enhances the shopping journey, it reinvents how people experience video altogether — we are creating the first-ever personalized video experience."

Trendio users can interact with creators via live or pre-recorded videos, pin favorite products to a dashboard and purchase items from a variety of brands directly through Trendio with a unified checkout process.

"We want Trendio, first and foremost, to be entertaining. We work with creators who make our customers feel like they are receiving beauty advice from a knowledgeable and fun friend or big sister," said Julie Novak, Trendio VP of content, in the release. "We appreciate the responsibility of recommending products and brands in our videos, and we put great care into the quality of our selection to ensure we only feature brands and products we genuinely love and believe in."