News

Virtual shopping trips yield real results

April 16, 2009

Brandweek: Despite the flash-in-the-pan success of virtual reality mediums like Second Life, marketers are flocking to VR—for research purposes. Computerized store simulations—in which consumers "shop" in on-screen environments that look very close to the real thing—are now standard for the larger packaged goods firms like Procter & Gamble, Frito-Lay, ConAgra and Intel, which have been using them for years.

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