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Visit Philadelphia aims to attract female travelers with Times Square DOOH campaign

Photo: provided

February 18, 2020

Visit Philadelphia, the city's tourism marketing organization, partnered with Clear Channel Outdoor wot launch a DOOH campaign called City of Sisterly Love to attract female travelers. The company used CCO's interactive full motion OOH displays in Times Square, according to a  press release.

This initiative coincides with a resolution passed by the Philadelphia City Council to change the city's moniker from the City of Brotherly Love to the City of Sisterly Love for 2020 to celebrate the 100th anniversary of the 19th Amendment which gave women the right to vote in the U.S.

"People are spending more time than ever away from their own homes — yet, year after year, they’re leaving hard-earned vacation time on the table" Jeff Guaracino, president and CEO, Visit Philadelphia, said in the release. "Our challenge is to adapt our marketing strategy in ways that bring our core audiences closer to Philadelphia in meaningful and measurable ways. This partnership with Clear Channel Outdoor allows us to be more visible with our marketing while adapting our messages in real-time based on what’s happening in the world."