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Voice assistants will dominate consumer interaction, claims report

June 6, 2018

A Capgemeni report predicts conversational commerce via voice assistant tech will gain big ground and become a dominant interaction technology over the next three years.

The report, "Conversational Commerce: Why Consumers Are Embracing Voice Assistants in Their Lives," polled more than 5,000 consumers in the U.S., U.K., France and Germany, according to a press release.

The domination will prove bountiful to retailers as the report stated shoppers that use the technology are willing to spend 500 percent more.

Currently about 24 percent of respondents would rather use a voice assistant than a website.

"Voice assistants will completely revolutionize how brands and consumers interact with each other. What makes voice assistants so exciting is that they are woven into the fabric of our lives, offering a simplicity and richness of interaction that consumers have never experienced before," said Mark Taylor, chief experience officer, Digital Customer Experience practice, at Capgemini, in the release.